In today’s society, many things run on electricity, such as the device you are using to read this article. These electrical devices usually have a circuit inside them, where an electric current will flow through to power the device. There are two kinds of electric currents: a direct current and an alternating current. However, why do we need two types of currents? What is the difference between the two of them? In this article, we will explore what direct and alternating curr

In the 21st century, the growth of behavioral economics (BE) revolutionized design and transformed markets into theatres, with products acting as actors to appeal to human decision-makers. This international, multi-billion-dollar phenomenon is absorbed into various financial sectors, such as management consulting. Figure 01 - Big companies - Available at: https://catchbranding.com/wp-content/uploads/elementor/thumbs/featured-logos-image-pxysx7ajg3apnhsidqpfrcfuzbtirj856z9v6ts

You, assuming you’re human, have probably (maybe unconsciously) apologized to an object before sometime in your life; whether that’s to your stuffed animal for pushing it off the bed, or to a door for slamming it too hard. But what is the reason behind such actions? Let’s state the obvious. Some may just be apologizing to objects out of habit. Our social norms have whipped humans into shape – on a daily basis, we are expected to behave politely and in a proper manner. So it’s

Why do coaches and parents always insist on warming up before training or competition, and stretching or having a cool-down routine afterwards? Many young athletes tend to skip these routines and give excuses such as “I have no time” or “I’m lazy, I’ll just do it next time”. However, these routines are equally important as the game itself. Warming up prepares the body for physical exertion, while cooling down is beneficial for recovery afterwards. Combining these two routines

Creativity has always been human territory, whether it be brush strokes, melodies, poetry, or stories. It’s where we put our heart on display, show what it means to be curious, flawed, hopeful. And now, with AI stepping into artistic spaces, that territory is both expanding and being questioned. We see the headlines: AI-generated paintings auctioned for huge sums; algorithms composing music; tools that can write, sketch or design. But what’s often missing from the conversatio

Did you know that ethanol, also known as ethyl alcohol (C2H5OH), is the psychoactive compound present in beer, wine, and spirits consumed globally? It is produced by yeast-mediated fermentation of sugars and plays a significant role in social and cultural practices. Although ethanol intoxication primarily impairs the central nervous system, its metabolic processing in humans is comparatively safe. Alcohol dehydrogenase (ADH) converts ethanol to acetaldehyde, which is rapidly

Have you ever gotten your fortune told by someone, and felt that the readings of the fortune teller were extremely accurate to you? Or perhaps you have read your horoscope reading for a day and thought that it fits you exactly? These are all cases of the Barnum effect in play! In this article, we will explore what exactly this effect is about and how this effect occurs. We will also explore the impacts of this effect on our decision-making and how being aware of it happening

We’ve all heard the phrase, “I’m starving!” or “I’m so hungry I could die”. These are common examples of hyperbole and exaggeration to...

Why does someone with anorexia for years begin binging one day? Then, almost overnight, abscond into a bulimia frenzy? For decades,...

Think back to eighth grade summer camp—oh how we reminisced for earlier times, shared laughters, traded names of our crushes under the...

Picture this: you’re walking along a kilometre-long track on the beach, looking for an ice-cream stand on a warm day. After the first 100...

Human perception is inherently distinctive; our remarkable perspectives are synthesised from a variety of lenses, ranging from social...

Blanking out is a term used to explain common mental absences which can occur in various scenarios. Whether it is during a conversation,...

Formula 1, also known as F1, is a glamorous and controversial sport often viewed as a symbol of excess and fierce speed. It has long been...

When a piece of metal is exposed to air, it immediately begins to react with oxygen. This reaction forms a thin oxide layer that helps...

Just like detectives use clues to solve crimes, doctors use Polymerase Chain Reaction (PCR) to find viruses within the body before...

Pain is one of the body’s most ancient and essential defence mechanisms. Acting as an alarm system, it detects noxious (harmful) stimuli,...

Nikola Tesla was one of the few inventors of his generation whose imagination and ideas were decades ahead of his time. Tesla's...

At some point in your life, you’ve hit your elbow against a piece of furniture at just the right angle, in just the right spot, and felt...

Background: An overview on a Free-Trade Agreement (FTA) An initiative designed to eliminate trade barriers between participating nations, making it easier to import goods and services and thus promote trade and investment. July 2025 saw the biggest FTA for the UK following their departure from the EU, causing a 6% – 30% reduction in exports.  In a deal expected to augment bilateral trade by $34 Billion USD as well as the British GDP by approximately $6.4 Billion USD per annum