Glitter and Guilt: The Impact of Festive Fashion

Beneath the sparkle of sequined holiday dresses and the charm of festive sweaters lies a hidden story of environmental strain and ethical challenges. It is now simpler than ever to update wardrobes for any occasion thanks to fast fashion. Retailers release Christmas collections that are frequently priced low and feature glittering gowns, quirky knitwear, and party-ready accessories. A cycle of overconsumption is fuelled by the fact that these things are made to be worn a few times before fashion trends fade or clothing deteriorates.

Although these rates are most affordable and convenient for us consumers, the costs to the environment are immense. The fashion business contributes to 10% of global carbon emissions, which is more than all international travel and maritime shipping combined, according to the Ellen MacArthur Foundation. The burden is further increased by holiday clothing's reliance on synthetic materials and non-biodegradable glitter.

Fossil fuels are used in the creation of synthetic textiles like polyester, which are commonly used in festive attire. These textiles damage marine ecosystems over time by releasing greenhouse gases and microplastics into rivers during production. Furthermore, a large portion of the superfluous packaging used by fast fashion manufacturers ends up in landfills.

Waste is often a result of holiday trends. An estimated £2.7 billion worth of holiday-season apparel being thrown away after only one wear in the UK alone. A throwaway mentality is reinforced by this "buy, wear, trash" culture, which produces mountains of textile waste that take decades to break down.

The effects of fast fashion go beyond the environment. Exploitative labour practices are frequently the result of demand to manufacture inexpensive, stylish clothing. In order to meet the need for short turnarounds, many garment workers—especially in developing nations—face hazardous working conditions, excessive hours, and unjust wages.

These problems are made worse by the elaborate embellishments and strong demand of holiday apparel. Garments with sequins and glitter demand careful craftsmanship, which is frequently done by unpaid labourers. Customers unintentionally encourage these exploitative activities by buying these products without thinking about where they come from.

The holidays ought to be a season of happiness, introspection, and giving rather than of waste and exploitation. We can make this season as meaningful for the earth and its inhabitants as it is for us by making the conscious decision to shop with awareness and to value what we already have. Ask yourself, then, if this is a gift to yourself or a burden to the world before you buy that flashy dress or novelty jumper.

1. “Fast Fashion Statistics 2024.” UniformMarket, 31 July 2024, www.uniformmarket.com/statistics/fast-fashion-statistics.

2. “UN Helps Fashion Industry Shift to Low Carbon.”United Nations Climate Change, 18 Sept. 2018, unfccc.int/news/un-helps-fashion-industry-shift-to-low-carbon.